Data Privacy Statement

- including data protection regulations

The German Animal Welfare Federation takes the protection of personal data very seriously. For this reason, we would like to inform users of our website about which data will be stored and how those data are used.

The applicable data protection provisions, in particular the German Federal Data Protection Act, require us to handle the data of users of our site properly and according to the stated purpose. In the following we indicate which data we collect and how those data are processed or used.

Data privacy references part 1: Information on data protection regarding our processing under Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR)

We take data protection very seriously and inform you herein how we process your data and what claims and rights you are entitled to under data protection regulations. This data protection information for customers and interested parties is applicable from May 25th 2018.

1. Office responsible for data processing and contact data

Responsible office in the meaning of data-protection law:

Deutscher Tierschutzbund e.V.
Zentrale Dienste
In der Raste 10
53129 Bonn
Tel.: 0228/604960

Contact data of our data-protection officer:

HEC Harald Eul Consulting GmbH
Datenschutzbeauftragter Deutscher Tierschutzbund e.V.
Auf der Höhe 34
50321 Brühl
E-Mail: datenschutzbeauftragter(at)

2. Purposes and legal foundations upon which we process your data

We process personal data in accordance with the stipulations of the General Data-Protection Regulation (GDPR), the German Federal Data-Protection Act (Bundesdatenschutzgesetz - BDSG) and other applicable data-protection provisions (details are provided in the following). The details of which data are processed and how they are used depends largely on the services requested or agreed in each case. Further details or additions for the purposes of data processing can be found in the respective contract documents, forms, a declaration of consent and/or other information provided to you (e. g. in the context of the use of our website or our terms and conditions). In addition, this data protection information may be updated from time to time, as you may find out from our website

3. Purposes pursuant to fulfilment of an agreement or pre-contractual measures (Art. 6, section 1 b of the GDPR)

The processing of personal data is carried out in order to carry out our contracts with you and the execution of your orders as well as to carry out measures, administration of the donations, issue a donation receipts and activities within the framework of pre-contractual relations, e. g. with interested parties. In particular, the processing thus serves to provide services to according to your orders and wishes and include the necessary services, measures and activities. This essentially includes contract-related communication with you, the verifiability of transactions, orders and other agreements as well as quality control by means of appropriate documentation, goodwill procedures, measures to control and optimize business processes as well as the fulfilment of general duties of care, control and supervision by affiliated companies (e.g. Parent company, Joint Venture); statistical evaluations for corporate management, cost recording and controlling, reporting, internal and external communication, emergency management, accounting and tax assessment of operational services, risk management, assertion of legal claims and defence in the event of legal disputes; ensuring IT security ((inter alia system and plausibility tests) and general security, including building and plant security, securing and exercising domestic authority (e. g. by means of access controls); guaranteeing the integrity, authenticity and availability of data, preventing and investigating criminal offences; control by supervisory bodies or supervisory authorities (e. g. auditing).

4. Purposes within the framework of a legitimate interest on our part or of third parties (Art. 6, section 1 f of the GDPR)

Above and beyond the actual fulfilment of the (pre-) agreement, we process your data whenever this is necessary to protect legitimate interests of our own or of third parties, in particular for the following purposes:

  • advertising or market and opinion research, as far as you have not objected to the use of your data;
  • obtaining information and exchanging data with credit agencies where this goes beyond our economic risk;
  • the examination and optimization of processes for needs analysis;
  • the further development of services and products as well as existing systems and processes;
  • the enrichment of our data, e. g. by using or researching publicly accessible data;
  • statistical evaluations or market analysis;
  • of benchmarking;
  • the restricted processing of data, if a deletion is not possible or only possible with disproportionately high effort due to the special type of storage;
  • the development of scoring systems or automated decision-making processes;
  • the prevention and investigation of criminal offences, if not exclusively for the fulfilment of legal requirements;
  • building and plant security (e. g. by means of access control and video surveillance), insofar as this goes beyond the general duties of care;
  • internal and external investigations, safety reviews;
  • any monitoring or recording of telephone conversations for quality control and training purposes;
  • preservation and maintenance of certifications of a private-law or official government nature

5. Purposes within the framework of your consent (Art. 6, section 1 a of the GDPR)

Your personal data can also be processed for certain purposes (e.g. use of company communication systems for private purposes; photographs/videos of you for publication in the Intranet/Internet) including as a result of your consent. As a rule, you can revoke this consent at any time. This also applies to the revoking of declarations of consent that were issued to us before the GDPR went into effect, i.e. prior to 25 May 2018. You shall be separately informed about the consequences of revocation or refusal to provide consent in the respective text of the consent.  
Generally speaking, revocation of consent only applies to the future. Processing that takes place prior to consent being issued is not affected by such and remains lawful.

6. Purposes relating to adherence to statutory requirements (Art. 6, section 1 c of the GDPR) or in the public interest (Art. 6, section 1 e of the GDPR)

Just like any actor which takes part in business life, we are also subject to a large number of legal obligations. These are primarily statutory requirements (e.g. commercial and tax laws), but also if applicable supervisory law or other requirements set out by government authorities (e.g. Works Constitution Act, Social Security Code, national trading and taxation legislation, general law, Civil Law Code, tax code). The purposes of processing may also include identity and age checks, prevention of fraud and money laundering (e.g. comparisons with European and international anti-terror lists), compliance with control and notification obligations under tax law as well as the archiving of data for the purposes of data protection and data security as well as for purposes of audits by tax advisors/auditors, fiscal and other government authorities. In addition, it may be necessary to disclose personal data within the framework of official government/court measures for the purposes of collecting evidence, law enforcement and criminal prosecution or the satisfaction of civil law claims.

7. The categories of data that we process as long as we do not receive data directly from you, and its origin

If necessary for the contractual relationship with you and the activities performed by you, we may process data which we lawfully receive from other offices or other third parties (e.g. quality assessment or complaints by customers/suppliers/consumers). In addition, we process personal data that we have lawfully collected, received or acquired from publicly accessible sources (such as, for example, commercial registers and association registers, civil registers, the press, Internet and other media) if such is necessary and we are allowed to process this data in accordance with statutory provisions.

Relevant personal data categories may in particular be:

  • personal data (name, date of birth, place of birth, nationality, marital status, occupation/trade and comparable data)
  • contact data (address, e-mail address, telephone number and similar data)
  • address data (population register data and comparable data)
  • payment confirmation/confirmation of cover for bank and credit cards
  • information about your financial situation (creditworthiness data including scoring, i. e. data for assessing the economic risk)
  • customer/donor history
  • data about your use of the telemedia offered by us (e. g. time of access to our websites, apps or newsletter, clicked pages/links of us or entries and comparable data)
  • VVVO number
  • stapler number
  • business data
  • certification and control report
  • print number
  • animal data

8. Recipients or categories of recipients of your data

At our company, your data is received by those internal offices or organisational units that need such to fulfil our contractual and statutory obligations or that require such data within the framework of processing and implementing our legitimate interests. Your data is disclosed/passed on to external offices and persons solely

  • in connection with the execution of the contract;
  • for purposes where we are obligated or entitled to give information, notification or forward data (e.g. employer's liability insurance association, health insurance schemes, fiscal authorities) in order to meet statutory requirements or where the forwarding of data is in the public interest (see number 2.4);
  • to the extent that external service-provider companies commissioned by us process data as contract processors or parties that assume certain functions (e.g. external data centres, support and maintenance of IT applications, archiving, document processing, call centre services, compliance services, controlling, data screening for anti-money laundering purposes, data validation and data protection. plausibility check, data destruction, purchasing/procurement, customer administration, lettershops, marketing, media technology, research, risk controlling, billing, telephony, website management, auditing services, credit institutions, printing plants or companies for data disposal, courier services, logistics);
  • as a result of our legitimate interest or the legitimate interest of the third party within the framework of the purposes cited under number 2.2 (e.g. to government authorities, credit agencies, collection agencies, attorneys, courts of law, appraisers, companies belonging to company groups and bodies and control instances) ;
  • if you have given us consent to transmit data to third parties.

We shall moreover refrain from transmitting your data to third parties if we have not informed you of such separately. If we commission service providers within the framework of processing an order, your data will be subject there to the security standards stipulated by us in order to adequately protect your data. In all other cases, recipients may only use the data for purposes for which the data has been sent to them.

9. Length of time your data is stored

We process and store your data for the duration of our business relationship. This also includes the initiation of a contract (pre-contractual legal relationship) and the execution of a contract.

Above and beyond this, we are subject to various retention and documentation obligations that emanate inter alia from the German Commercial Code (HGB), Value Added Tax Act (VAT Act)  and the German Tax Code (AO), The periods and deadlines for retention and/or documentation stipulated therein are up to ten years beyond the end of the contractual relationship or the pre-contractual legal relationship.

Furthermore, special statutory provisions may require longer retention such as for example the preservation of evidence in connection with statutory time-barring provisions (statute of limitations). Under §§ 195 ff. of the German Civil Code (BGB), the regular time-barred period is three years, but time-barred periods of up to 30 years may also be applicable.

If the data is no longer required to meet contractual or statutory obligations and rights, it is regularly deleted unless its further processing - for a limited period - is necessary to fulfil the purposes listed under number 2.2 due to an overriding legitimate interest. Such an overriding legitimate interest is deemed to be the case, for example, if it is not possible to delete the data as a result of the special type of storage or such is only possible at an unreasonably great expense and processing for other purposes is excluded by appropriate technical and organisational measures.

  1. processing of your data in a third country or by an international organization
  2. Data is transmitted to offices in countries outside the European Economic Area EU/EEA (so-called third states) whenever such is necessary to meet a contractual obligation towards you (e.g. if you are despatched to another country), such is required by law (e.g. notification obligations under tax law), such is in the legitimate interest of us or a third party or you have issued us your consent to such.
  3. At the same time, your data may be processed in a third country including in connection with the involvement of service providers within the framework of the processing of the order. If no decision has been issued by the EU Commission regarding the presence of a reasonable level of data protection for the respective country, we warrant that your rights and freedoms will be reasonably protected and guarantied in accordance with EU data-protection requirements through contractual agreements to this effect. We will provide you with detailed information on request.
  4. You can request information on the suitable or reasonable guarantees and the possibility, how and where to receive a copy of these from the company data-protection officer or the human resources department in charge of you.

10. Your data-protection rights

If certain conditions are met, you can assert your data-protection rights against us

  • Thus, you have the right to receive information from us on the data stored on you in accordance with the rules of Art. 15 of the GDPR (if applicable with restrictions in accordance with § 34 of the German Federal Data-Protection Act (BDSG))
  • If you so request, we shall correct data stored on you in accordance with Art. 16 of the GDPR if such data is incorrect or flawed.
  • If you so desire, we shall delete your data in accordance with the principles of Art. 17 of the GDPR if such is not prevented by other statutory provisions (e.g. statutory retention obligations or the restrictions laid down in § 35 of the German Federal Data-Protection Act (BDSG)) or an overriding interest on our part (for example, to defend our rights and claims)
  • Taking into account the preconditions laid down in Art. 18 of the GDPR, you can demand that we restrict the processing of your data .
  • Furthermore, you can file an objection to the processing of your data in accordance with Art. 21 of the GDPR, as a result of which we have to stop processing your data. This right of objection only applies, however, if very special circumstances characterise your personal situation, whereby the rights of our company may run counter to your right of objection.
  • You also have the right to receive your data in accordance with the arrangements laid down in Art. 20 of the GDPR in a structured, commonplace and machine-readable format or transmit such data to a third party.
  • You furthermore have the right to revoke consent that has been issued to us to process personal data at any time effective into the future (see number 2.3).
  • You are in addition entitled to file a complaint with a data-protection supervisory authority (Art. 77 of the GDPR). We recommend, however, to first always send a complaint to our data-protection officer.

Whenever possible, your applications for the exercise of your rights should be sent in writing to the address stated above or addressed directly to our data-protection officer.

11. Scope of your obligations to provide us your data

You only need to provide data that is necessary for the commencement and performance of the business relationship or for a pre-contractual relationship with us or the collection of which we are required by law. Without this data, we are generally not able to conclude the agreement or continue to perform such. This may also relate to data that is required later within the framework of the contractual relationship. If we request data from you above and beyond this, you shall be informed about the voluntary nature of the information separately.

12. Presence of an automated decision made in individual cases (including profiling)

We do not use any purely automated decision-making procedure as set out in Article 22 of the GDPR. If we do institute such a procedure in individual cases in the future, we shall inform you pursuant hereto separately if this is required by law.

Under certain circumstances, we may process your data in part with the aim of evaluating certain personal aspects (profiling).

In order to provide you with targeted information and advice on products, fundraising opportunities, sponsorships and projects we may use evaluation tools. These enable a needs-oriented product design, communication and advertising including market and opinion research.

Information on nationality and special categories of personal data according to Art. 9 GDPR are not processed.

13. Information on your right of objection under Art. 21 of the GDPR

You have the right to file an objection at any time against processing of your data which is performed on the basis of Art. 6, section 1 f of the GDPR (data-processing on the basis of a weighing out of interests) or Art. 6, section 1 e of the GDPR (data-processing in the public interest). The precondition for this, however, is that there are grounds for your objection emanating from your special personal situation. This also applies to profiling that is based on this purpose in the meaning of Art. 4, no. 4 of the GDPR.

If you file an objection, we shall no longer process your personal data unless we can demonstrate compelling reasons warranting protection for the processing that outweigh your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

We will also use your personal data in order to perform direct advertising. If you do not want to receive any advertising, you have the right to file an objection to such at any time. This also applies to the profiling to the extent that it is connected with such direct advertising. We shall respect this objection with effect into the future.

We shall no longer process your data for the purpose of direct advertising if you object to processing for this purpose.

The objection can be filed without adhering to any form requirements and should if possible be sent to:

Deutscher Tierschutzbund e.V.
Zentrale Dienste
In der Raste 10
53129 Bonn
Email: datenschutz(at)

Our privacy policy and the information on data protection about our data processing according to article 13, 14 and 21 GDPR may change from time to time. All changes will be published on this page. Older versions can be viewed in an archive.

May 25th 2018

Data privacy references part 2: Additional data privacy statement for our website

This Privacy Policy applies to 

Collection and processing of data in connection with access via the internet

When you visit our webpages, our web servers store a temporary record of every access in a log file. The following data are collected and stored until automatic deletion:

IP address of the requesting computer

  • date and time of access
  • name and URL of the file retrieved
  • quantity of data transferred
  • notice whether the retrieval was successful
  • identification data of the browser and operating system used
  • website from which access is made
  • name of your internet access provider.

The data are processed for the purpose of facilitating use of the website (connection set-up), system security, technical administration of the network infrastructure, and optimisation of the website. The IP address will be evaluated only in the event of attacks on the network infrastructure of the German Animal Welfare Federation or for other data security reasons.

Collection, storage and use of data

Any use by us of your personal data is done for the aforementioned or legally permissible purposes and to the extent necessary for these purposes. Personal data are individual details about personal or factual circumstances of an identified or identifiable natural person. This includes name, address, telephone or fax number and email address, but also information about personal interests or your donation behaviour, if this information can be assigned to you personally in a direct or indirect way.

In particular, we store and process your personal data for the following purposes:

  1. to carry out the direct debit of donations or membership fees authorised by you
  2. to maintain the ongoing sponsoring relationship
  3. to respond to your enquiries
  4. to maintain newsletter subscriptions
  5. to make our internal area available to animal welfare associations and regional animal welfare associations

Transfers of personal data to state institutions and authorities occur only within the framework of legal regulations or if the disclosure is required for a criminal prosecution in the event of attacks on our network infrastructure. Service providers used for the settlement receive only the data necessary for them to fulfil their tasks. Transfer to others (third parties) takes place only where permissible by law. Beyond that, your data will not be passed on to third parties.


If you have agreed accordingly, we will send you information from the German Animal Welfare Federation on the topic of animal welfare by email as part of our newsletter to which you can unsubscribe at any time. To do this, we use the “double opt-in procedure”. A confirmation email will initially be sent to the email address you have given us, with a request for confirmation. Your registration will be effective only when you click on the activation link in the confirmation email. We use the data you have sent us exclusively for sending you the newsletter, which may contain information or offers. Your name will be stored so that you can be contacted personally as the recipient of the newsletter. Within the context of registration for the newsletter, we also store the time of your registration and confirmation, so that we can prove that the recipients of our newsletters have been properly registered.

We use rapidmail to send out our newsletters. Your data will therefore be transmitted to rapidmail GmbH. rapidmail GmbH is prohibited from using your data for any reasons other than for sending the newsletter. rapidmail GmbH is not permitted to forward or sell your data. rapidmail is a certified German provider of newsletter software which has been carefully selected in accordance with the requirements of the GDPR and the BDSG (German Data Protection Law).

You may revoke your agreement to the storage of your data and to the data being used for sending the newsletter at any time, for instance via the Unsubscribe Link in the newsletter.


Cookies are small text files stored on the internet user’s computer. They are used to control the internet connection during your visit to our website. At the same time, these cookies provide us with information that enables us to optimise our website in line with visitors’ requirements. While some cookies are stored only for the duration of your visit to our website, others are stored long-term by your browser. All cookies on our website contain purely technical information, and no personal data. Of course, you can also view our website without using cookies. However, most browsers accept cookies automatically. You can prevent cookie storage by adjusting your browser settings accordingly. If you do not accept cookies, this may restrict the functionality of our website. 

Use of Google Analytics and Google AdWords

This website uses Google Analytics a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“). This takes place on the legal basis of Art. 6 Para. 1 f) DSGVO because of our legitimate interests in being able to improve our respective website and our advertising measures.

Google Analytics, too, uses so-called cookies. The information about your use of the website gathered by means of cookies, including your IP address, is transmitted to and stored on a Google server in the USA. By being certified under the EU-US Privacy Shield, Google guarantees that the EU's data protection requirements are also met when data is processed in the United States. Google uses that information to evaluate your use of the website, to report on website activity for us as site operator, and to provide other services in connection with the use of the site and the web.

Moreover, Google will provide this information to third parties as required by law or for data processing under contract for Google. In no case will Google associate your IP address with other data stored by Google. By using this website you consent to Google’s processing of the data gathered in the way and for the purpose described above.

Please note that this website uses Google Analytics with the extension “_anonymizeIp()” in order to enhance the data protection. Therefore, IP addresses are processed in abbreviated form within the European Union to prevent direct identification of a particular person when analysing the use of this website. For further details, please refer to Google's privacy policy

The personal or pseudonymous data will be deleted or anonymized after 14 months.

You may refuse the placement of cookies by selecting the appropriate settings on your browser. In doing this, you will safeguard your right to disagree with any future collection, processing and use of data by Google Analytics. For this purpose, you may install the Google Analytics deactivating add-on for browsers to prevent Google Analytics from storing any information on web sites you visited.

For more details and notes regarding the download and installation of this deactivating add-on, please click here.  

As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics collection within this site in the future (this opt-out cookie only works In this browser and only for this domain, delete your cookies in this browser, you have to click this link again 

We also use Google AdWords Conversion Tracking to measure the success of our advertising activities. After certain targets have been reached on our website (“Conversions”) – such as registration for our newsletter or a download – the fact that this target has been reached is recorded by Google. Google is thus able to measure the target numbers reached. Google will also record which advertisements had been clicked on beforehand, and were therefore crucial for achieving the target, by using cookies placed previously. Google processes these data on servers in the USA, but will not associate these with personal data from your Google account.

You can prevent cookies being recorded at any time by using the appropriate setting on the internet browser you use, and thereby permanently stop cookies being inserted. You can find out the options for deactivating cookies used by third-party suppliers at or on the Digital Advertising Alliance Opt-Out Platform

Use of Google Maps

We use Google Maps on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter referred to as “Google”). Through its certification under the EU-US Privacy Shield, Google guarantees that EU data protection regulations will also be observed when processing data in the USA.

When you access the Google Maps component integrated on our website, Google stores a cookie on your end device via your web browser. Your user settings and data are processed in order to show our location and create directions. We cannot exclude the possibility that Google uses servers in the USA during this process.

If you do not agree to this processing, you can prevent the installation of cookies by configuring the relevant settings in your web browser accordingly. Further details on this are available under “Cookies” above.

Furthermore, Google Maps and the information obtained via Google Maps are used in accordance with the Google Terms of Service and the Google Maps Terms of Service.

Google also provides further information at and


The German Animal Welfare Federation uses services such as that provided by YouTube to integrate videos. YouTube is operated by YouTube LLC, headquartered in 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc., headquartered in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When you visit pages on our website featuring a YouTube plugin, a connection is established with the YouTube servers and the plugin is displayed. Via this connection, the YouTube servers are informed which of our pages you have visited. If you are logged in as a member of YouTube at the time, YouTube will link this information to your personal user account. If you use the plugin, e.g. click “Play” on a video, this information is also linked to your user account. Further information on data processing and data protection by YouTube (Google) is available at If the “Do Not Track” feature is enabled in your browser, no external YouTube content will be loaded without permission — only the indication of this option (play button) is displayed.


The German Animal Welfare Federation uses appropriate technical and organisational security measures to protect your personal data managed by us against accidental or deliberate manipulation, loss, destruction or access by unauthorised persons. The transfer of the data is secured with SSL encryption, so that unauthorised third parties do not have access to personal data. Our security measures are constantly being improved in line with technological developments. 

References and links

The German Animal Welfare Federation hereby expressly declares that, at the time the links were created, no illegal content was recognisable on the pages to be linked. The German Animal Welfare Federation has no influence on the current and future design, content or authorship of the linked/related pages. Therefore, it hereby expressly dissociates itself from all content of any linked/related pages which were changed after the links were created.

This statement applies to all links and references created within our own website. Liability for illegal, incorrect or incomplete content and especially for damage resulting from the use or non-use of such information remains solely with the provider of the page to which reference was made, not with the person who merely refers to the respective publication via links.

Right to information, correction, blockage and deletion of data

You have a right to information regarding your stored personal data and also the right to correction of incorrect data, blocking and deletion. If you wish to obtain information on your personal data or their correction or deletion, or if you have further questions concerning the use of personal data provided to us, please do not hesitate to contact us by email or mail at the addresses indicated in the legal disclaimer section.

Should you wish to contact us via email, we would like to point out that the content of unencrypted emails can be viewed by third parties. For this reason, we recommend that confidential information be transmitted in an encrypted form or sent by post.

Inclusion, validity and topicality of the privacy statement

The continuing development of our website or the implementation of new technologies can make it necessary to amend this privacy statement. The German Animal Welfare Federation reserves the right to modify the privacy statement with future effect at any time. We recommend that you re-read the current privacy statement from time to time. Older versions can be viewed in an archive.

Status as at: January 31st 2019