On World Vegan Day on November 1, the German Animal Welfare Federation is calling on people to question their eating habits and make more conscious decisions—for the sake of animals. The association points out that every meal has an impact on the lives of millions of animals and that switching to a plant-based diet is an effective contribution to animal welfare. The German Animal Welfare Association invites all consumers to take World Vegan Day as an opportunity to try new things, discover plant-based alternatives, and learn about the background of animal husbandry.
“Behind every animal product is a sentient being that had to suffer and die for human consumption,” says Dr. Isabel Knößldorfer, veganism expert at the German Animal Welfare Federation. “Those who eat a plant-based diet actively protect animals and set an example of compassion and responsibility.”
The German Animal Welfare Federation provides information about the consequences of our eating habits and shows ways in which everyone can contribute to greater animal welfare. With its campaign “Ein Herz für NutzTiere” (A Heart for Farm Animals) (www.einherzfürnutztiere.de), the association makes it clear that animals in agriculture are much more than just food suppliers. With new, impressive scrolly reports launching on World Vegan Day, the German Animal Welfare Federation aims to paint a comprehensive picture of the lives of so-called “farm animals” and thus raise awareness of their fate: Under the motto “Born to die,” the multimedia stories tell the story of the animals' lives from birth to slaughter. They vividly reveal what lies behind milk, eggs, and meat—and how little room there is for animal welfare in intensive livestock farming. The scrollable story about the life of a dairy cow is already available online for World Vegan Day. Further scrollies on animals such as broiler chickens, calves, turkeys, rabbits, and fish are to follow. These will be supplemented by comprehensive articles and animated videos for social media.
Note to editors: More information on veganism and animal welfare can also be found on the website www.weiljedemahlzeitzählt.de of the German Animal Welfare Federation.
